Folding display holder



FOLDING DISPLAY HOLDER Filed Nov.l 20, 1953 2 Sheets-Sheet l Oct 18,1938 H. ZIEMMERMAN- 2,133,336

FOLDING DISPLAY HOLDER Filed Nov. 20, 1933 2 Sheets-Sheet 2 PatentedOct. 18, 1938 UNITED STATES PATENT OFFICE FOLDING DISPLAY HOLDER HenryZiemmerman, Chicago, Ill., assignor to Chicago Cardboard Company,Chicago, Ill., a corporation of Illinois Application November 20, 1933,Serial No. 698,756

Referring to the drawings, particularly the form 4 Claims.

This invention relates in general to a holder for advertising anddisplaying articlesl to be sold or shown in a convenient way, and one ofthe important objects of the invention is to provide a holder of thiskind which is preferably constructed of cardboard or some similarmaterial cut and scored to form aI collapsible folding structure whichacts as a container when set up and folds flatly when collapsed, tooccupy a minimum space for storage and shipment.

Another object of the invention is in the provision of a folding displayin the form of an open container adapted to receive articles looselytherein for display and exhibition purposes, to adequately support thearticles in the container upon the same supporting base, and to providea plate or display card projecting upwardly at one side of the containerfor holding articles filed therein, ias Well as provide a display oradvertising surface for the holder.

inafter, preferred embodiments thereof being illustrated in theaccompanying drawings.

In thedrawings, Fig. 1 is a perspective, and Fig. 2 is a section of adisplay holder in accordance with the invention;

Fig. 3 illustrates the blank from which the supporting rim is made; and

Fig. 4 shows the blank of which the remainder of the display is made;

Fig. 5 is a perspective View of a modification of the display holder;

Fig. 6 is a sectional view thereof; and

Fig. 7 is an illustration of the blank from which the modified form ofholder is made.

Display holders of vaous kinds are made to hold specific products andusually the products fit closely or accurately therein or are mounted inor fastened to the holder in some particular manner. The presentinvention differs from holders of this kind in the provision of an openbasket or hopper type of folding display into which articles of variouskinds or of the-same kind can be dumped or contained loosely and withoutregard to any regular or specific arrangement. Holders of this kind maybe used by a particular manufacturer in displaying his goods or by astorekeeper in displaying goods of various manufacturers or variouskinds, The holders of this invention are quickly and easily set up froma cut and scored blank of sheet material such as cardboard and when notin usemay be taken down and collapsed in substantially flat conditionwhere they occupy a minimum space for storage and shipment.

Other objects of the invention will appear hereof display holder shownin Figs. 1 to 4, the body portion of said holder is in the form of anannular container, preferably of inverted cone shape, presenting aseries of integrally connected triangular walls or surfaces I0, at aslight angle to each other, defined by fold or score lines II, and asthe container is made of a single sheet of inaterial the ends aresecured together by an exten-u sion or flap I2 at one secured to theother end terial is secured togeth end pasted or otherwise When thesheet of maer it forms an open receptacle or holder having a `series oftriangular shaped Walls or surfaces converging downwardly .to a meetingpoint I3 at the lowermost part of the receptacle, and to support thiscontainer in substantially upright p osition a rim or collar,

hereinafter described, is employed -in connection therewith.

Extending upwardly from one of the angular shaped walls or surfaces I0of the container, and

integral with said wall,

is a display plate or card I4 supported by inwardly projecting Wings I5each foldable on a score line I edges of the container yaddition yto thescore lin 6 and engaging the upper at their lower ends. 4 In es I6 thereis a score line In order to hold the wings upright position the lowerdisplay plate I4 in edges of the wings are I5 extended and the providedwith engagingvtongues I8 and the cooperating triangular shaped rolls orsurfaces IIJ with engaging slots for receiving the tongues and ably inposition.

holding the wings releas- To support the container in an upright orinclined position there is a supporting rim or collar 20 havingintegrally connected Walls or surfaces,

defined by score lines,

to correspond in number with the triangular shaped walls or surfaces ofthe container. The ends of this collar are secured together in anysuitable manner, as by means of an end ilap 22, and one of the sectionsof the collar has a flap 23 which is secured adhesively or otherwise tothe underside Vof one of the holder sections I0 so that it will beattached to and fold with the other portions of the holder. In order tosecure the rear end of the collar in place another section thereof has aprojecting tongue 24' adapted to be inserted through a slot 25 in theholder so that when they are engaged the collar will be held firmly inplace with respect to the sides of the holder. By certain of the collarsec inclining the edges 26 of tions as clearly shown in lit Fig. 3, thedisplay will '.be supported by the collar in an inclined position.. Bymaking the collar of the proper height the lower end of the containerand lower edge of the collar will rest and be supported upon the sameplane surface so that the display will be iirmly supported and held inplace thereby. It is obvious that the collar 20 may be wider to supportthe display holder at a distance from the oor or from any support uponwhich it is placed, in which case the bottom or lower end ofthe-inverted cone shaped container will be at an elevation above thesurface on which the holder is supported.

Instead of making theV display holder and collar of separate pieces theymay be combined and formed from a single blank as shown by Figs., 5,

6 and 7 in which there is a main back or display plate 3l and aconnected elongated portion scored to dene wall sections 32 and 33, aswell as corresponding rim or collar sections 34 and 35, and a bottom 36with an attaching flap 31. Extending from the side of the display plateor card 3| opposite its connection .with the portion of the blankconstituting'the aforementioned wall sections there is an attachingtongue 38 adapted to engage the other end of the blank through a slit 39therein when the blank is folded to provide the display holder.

To set up this display the collar sections 34, 35,

are first bent downwardly from the connected side portions 32 and 33along the score line 40, and after bending these sectionsfand theportions 32, 33 to form the container and supporting rim, they aresecured together at the meeting ends by Ithe tongue and slit 38 and 39with' the bottom 36 extending upwardly within the side walls of thecontainer. The flap 31 at the inner end of the, bottom is bentdownwardly to engage the floor` or other surface upon which the holderissupported or the lower edge thereof may be engaged by tongue cut-outs 4l-'near the bottom of the display card 3l, thereby holding thedevice-more rmly in set up position and display card in uprightposition.

It will be seen that the lower edges of the sides 32 and 33 of the bodyof the container and the rim portions 34 and 35`of the supporting collarwill rest upon the same plane surface in supporting the display deviceso that the holder may contain a considerable weight withoutcollapsing'. When the parts are disconnected the score and fold lines ofthe display adapt it to fold ompactly thereon to occupy a minimum space.

In scoringand creasing heavy cardboard for defining the foldlines'between the various sections, the material will bulge outwardly atthe` fold lines forming a ridge 42 of material which requires thatnotches 43 be provided at certain points of the blank and inthe bottom36 in order to set up the display easily and properly.

Angular or curved holders of different sizes and shapes and withdifferent numbers of sides may thus be provided which are both strongand pleasing in appearance, adapted to hold a large number of articles,and to provide a. display plate for advertising or other purposes, thesides and rim portions resting on the same plane surface so that thedisplay will be stable and rigid. 'I'he display of Fig. 1 lmay be madein one piece of material by turning the flap 23 the other way andhinging it to the outer edge 'of the adjacent side/ section I0 but it ismore easily and economically made in two pieces, as shown. It is obviousthat other variations of structure may be made Without departing fromthe spirit and scope of the invention.

I claim:

1. A foldab'le display holder comprising a container formed oftriangular sections hinged together and having a common meeting point atthe bottom of the container, and a rim or supporting collar thereforhaving the same number of connected sections, the lower edge of thecollar and common meeting point at the bottom of the side walls of thecontainer being on the same horizontal plane forming a supported opencontainer or hopper of great strength.

2. A foldable display holder comprising a container formed from Aa sheetof material scored to define triangular wall sections having a commonmeeting point at the bottom of the container, a supporting rim or collarhaving wall sections corresponding in number with those of the containerand coinciding therewith, some 0f the sections of the collar beinginclined to support the container at an inclination, and means forholding the container on the rim or collar.

3. A foldable display holder comprising a container scored to dene aplurality of triangular wall `sections having a common meeting point atthe bottom of the container, one of the triangular Wall sections beingextended upwardly to provide a display plate or card, a` supporting rimor collar having wall sections corresponding in number with those of thecontainer and vcoinciding therewith, the opposite upper .edges of thesupporting collar being inclined upwardly from the front of the ,holderto support the container at an inclination, and means for holding thecontainer on the rim or collar.

4. A foldable display holder comprising a container scored to define aplurality of triangular wall sections having a common meeting point atthe bottom of the container, the triangular Wall section at the rear ofthe holder being extended upwardly to provide a display plate or'card,said extension having forwardly projecting Wings at opposite sidesthereof, a supporting rim or collar having 'wall sections correspondingin number with those of the container and coinciding therewith, theopposite upper edges of the supporting collar being inclined upwardlyfrom the front of the holder to support the container at an inclination,means for holding the container on the rim or collar, and means forattaching the lower ends of the wings of the display card to the upperend of the container.

' HENRY ZIEMMERMAN.

